VampireG’s Blog

European leadership position strengthened following recent price adjustment…

The momentum behind Xbox 360 continues to grow, as Microsoft today announced that European sales have more than doubled in the wake of recent adjustments of the estimated retail price (ERP), solidifying its leadership position as the number one next-generation console in Europe and significantly broadening the console’s audience.

“Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe,” said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. “The highly competitive ERP, coupled with entertainment content that’s appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers.”

Xbox 360 is the number one next-gen console in EMEA, owning 42% of the market in terms of life-to-date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 27 months on the market.

On Friday, 14th March, Microsoft lowered the ERP for its Xbox 360™ family of consoles in Europe. Now with an entry-level ERP of £159.99, Xbox 360 is a video game and entertainment system that is appealing to an even broader audience. Upcoming releases of blockbuster games such as “Grand Theft Auto IV,” “Rock Band,” “Lego Indiana Jones” and “Ninja Gaiden 2,” will continue this momentum and give consumers even more reasons to buy Xbox 360.

I know this is probably old news by now, but I have been busy so out of it for a bit. As most Xbox 360 owners will know there is going to be a Dashboard update on December 4th 2007 which will include some new features. Microsoft are keeping quiet about most of the new features but have released a press release about one of them.

It basically allows your friends to see your friend list, I guess what are trying to expand the friends list to allow more people to contact each other. Press release below:

Friends of Friends Coming to Xbox LIVE

Published November 26, 2007

Microsoft is making it even easier to expand your Friends network on Xbox LIVE®, starting with the Fall Dashboard Update on December 4. You’ll be able to check out the friends lists of fellow Xbox LIVE members right from the Dashboard. With this new feature, members can find old friends or connect with new ones within the community of more than eight million people on Xbox LIVE around the globe and send messages and game invites, as well as compare games and Achievements.

With the prevalence of social media websites such as MySpace and FaceBook, this type of capability has largely come to be expected from consumers as a means to relate in an online community. Xbox LIVE continually seeks new ways to better serve the expectations of its members, which often result in free enhancements made available through the bi-annual Dashboard updates.

Friends List Settings
When the Fall Dashboard update is distributed on December 4, the new default setting on Xbox LIVE will be active, enabling members to see the Friends lists of other Xbox LIVE members. If you’d like to keep your friends list private, you can take the following steps to change your settings beginning today:

Log in to www.xbox.com/fof and select one of the three options available for your Gamertag:

• Everyone (only available to members 18 and older)
• Friends only (available to members 13 and older)
• Blocked (available to all members, and automatic for anyone under the age of 13)

Stay tuned for more information about the Xbox 360 Dashboard Update later this month!